A myriad of businesses offer their products and services on the Web. The sites that sort out for Web users all of these offerings are the business search engines and Yellow Page directories. Since these search and directory sites are customized for businesses, you can search for specific businesses by their company name, location, industry, in addition to their products and services. Even though they are comparable to traditional search engines, most business search  engines do not index your Web site or the pages that you propose for listing at the search site.  In its place, these search engines create an indexed reference to your site based exclusively on the information you present. Which does not automatically include the URL to your  Web site.  In this regard, this type of business search engine is more like a directory listing than a conventional search engine.

Because business search engines don’t necessarily index your site, many business search sites are called Yellow Page directories.  While some Yellow Page directories are like those of the Yellow Pages of your phone book, most Web-based Yellow Page directories have appearances of both traditional directory sites and traditional search engine sites.

Because of their very direct focus, business search sites and directories often want a large amount of information from anyone registering with the site. Therefore, before you register with these sites, you should take all the following  facts into consideration:

• The subject category that you want to be listed under
• How you want your company information  presented
• The contact name at the company that you want listed
• The keywords that you want linked with your site
• What Web page’s URL you want listed
• Your e-mail address for inquires
• Descriptions you will use for your company, products and services