The easiest way to support your business to grow is through clever e-mail marketing. Be cautious though because one mistake can cause you to lose customers permanently.  By following these simple tips you will be able to avoid a possible disaster.

•    Compose a spirited subject line that doesn’t sound like a sales ad. People are more likely to be interested in looking at an e-mail that is easy, informational, and direct header.

•    Format in HTML instead of plain text.  Your message will come across stronger if your newsletter or site contains photos that are pertinent to your product.

•    By designing your site with key elements such as areas no larger than about 600 pixels wide by 400 pixels deep it will be more user friendly to the e-mail reader.

•    Depend on list-management services or software to handle subscription changes, bounces, and new subscribers who have accessed links on your site or in your e-mail message.
                  
•    Keep track of your messages’ quality of being efficient.  The majority of list-management instruments trace open rates, number of subscribers who unsubscribe, and click through response for descriptive rates from one service.  Test alternative messages and subject lines to see which one generates the best results.

•    Don’t get blacklisted. Utilize a spam checker to see whether your e-mail will pass through common filters or place you on a blacklist. Multitudes of mailing services have examiners of this type, and Lyris.com and  Sitesell.com offer these tools free of charge.

•    Never use JavaScript or background images.  These will not appear for users of Outlook 2007.

•    Don’t neglect to include an unsubscribe link and a physical mailing address with your message, which is required by federal anti-spam law. Entertain the idea of including a link to your company’s privacy policy, too.
    
•    Do not assume that message recipients will see attached images—frequently the programs will not be displayed on them.  Include text descriptions for all your graphics, and be sure your message is understood without an image.  Never send attachments.

•    Never send anything at the wrong time. The most conducive days for business-to-business mailings are Tuesday through Thursday preferably before the hour of 3 pm.  For residential customers, evenings and weekends are the best time to receive correspondence.